Apr 21, 2011

Press Release: Gameview’s Tap Fish Comes to Android

Gameview’s Tap Fish Comes to Android, Soars to #1 Free Casual Game

Leading iOS aquarium game now available in the Android Market

Mountain View, CA – April 19, 2011 – Gameview Studios Inc. (www.gameviewstudios.com), a leading publisher of mobile social games and a division of DeNA, announced today that Tap Fish, the largest aquarium game on iOS with more than 10 million downloads, is now available in the Android Market as well. Launched on April 1, the application has already received over 500,000 installs, rave user reviews and a 4.5 out of 5 star rating by over 10,000 fans. It is currently soaring up the charts, reaching the #1 position for free casual games and near the top of the charts for all free games.

The success of Tap Fish on Android is reflected in statistics such as:

• On average, users log in more than 3 times a day to check on their aquariums
• The 7-day retention rate is greater than 85%
• Since the launch, users have visited over 1 million of their neighbor’s tanks

“The Android platform holds tremendous opportunity for social mobile games,” said John Hwang, Vice President of Social Games at Gameview Studios. “Consumers have clearly embraced it, and there are several key distribution and monetization opportunities that make it very appealing to us as developers. But the biggest reason we ported Tap Fish over to Android was the sheer volume of requests we got from consumers who had seen the game on their friends’ iPhones or heard about it online and simply had to have it for their Android devices.”

Just like in the original iOS version, Tap Fish for Android gives players virtual aquariums in which to raise various types of fish and other marine life by feeding them, cleaning their tanks, and giving them “love.” Once grown, the fish can be sold or bred with other fish to create new species. The game features hundreds of different types of fish and exotic marine life including killer whales, sharks and sting rays, plus 80 distinct tanks, dozens of backgrounds, and a large variety of decorations.

Porting Tap Fish over to Android was an easy decision for Gameview Studios, considering the platform’s extraordinary growth rate. A study released earlier this month by Gartner said Android is in line to become the world’s most popular operating system by the end of the year and capture nearly half of the entire smartphone OS market in 2012.

With in-app purchases now available on Android, and with application storefronts such as the Android Market and others making Android apps easier to find, Gameview Studios plans on releasing many other titles on the Android platform over the coming months.

Tap Fish is now available on all Android devices using version 2.0 or later. The game can be downloaded through the Android Market or online at https://market.android.com/details?id=com.bayview.tapfish.

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